Market Development Cooperator Program

CA-ETEC located its facility in Ho Chi Minh City. There, VETEC provides a sustained marketing presence for U.S. higher education and training providers, promotes U.S. higher education opportunities to qualified Vietnamese students, and proactively supports U.S. education and training providers seeking to begin or expand exporting activities. VETEC was also established as a launching point to promote U.S. education in emerging markets in Thailand and elsewhere Southeast Asia.

Demand for U.S. Education is High

“Vietnam has been among the fastest growing source countries for overseas study in the United States,” said VETEC Director Mark Matsumoto. “It has the potential to become one of the three most significant export markets in the world for U.S. education and training service exports within the next ten years…”

Education comprises a large portion of U.S. exports in the service industry. In 2011-2012, more than 15,000 students from Vietnam enrolled in U.S. colleges and universities, making the United States the eighth-largest host market for Vietnamese students. Vietnam’s Ministry of Education and Training reported that as of December 2012, 106,000 Vietnamese students were studying abroad. VETEC is there to support, increase, and sustain these numbers, well beyond the life of the cooperative agreement with ITA.

Since the launch of VETEC in Spring 2013, Vietnam has been one of the fastest growing regions for student visa expansion. The latest Open Doors Reports notes more than 21,500 students from Vietnam were being hosted on either F-1 or J-1 visas. Vietnam has now leapfrogged Japan and Taiwan to become the 6th largest host country for international students in the U.S. The export of education services is clearly among the most important U.S. exports to Vietnam- and one offering clear short-term and long-term benefits for the U.S. economy.

Scores of U.S. Schools Partner with VETEC

Since opening in Spring 2013, VETEC has provided service to more than 250 U.S high schools, community colleges, universities and vocational training programs. Over 100 of these schools of participated in their first in-country recruitment events in Vietnam and in the neighboring countries of Myanmar and Thailand. U.S. schools have traditionally had limited resources to effectively promote and recruit students in Vietnam and Southeast Asia.

U.S. schools seeking to begin or expand their student recruitment efforts in Vietnam and South East Asia can now tap into a range of services VETEC offers including:

• Localization program- translation of marketing collateral and digital media
• On-line and Offline Marketing Campaigns- coordination of in-country marketing campaigns to grow school profile and target qualified students
• Participation in high impact regional recruitment events – U.S. Study Fairs, visits to leading high schools, and agent matchmaking events ( bi-annual events)
• In-country student advising and follow up support
• Turn-key recruitment programs- Regional marketing representation for new schools or those seeking accelerated recruitment growth
• Facilitation of in-country delivery opportunities

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California Education and Training Export Center CA-ETEC was founded in 2003 as partnership between the Riverside Center for International Trade (CITD) and the U.S. Department of Commerce, International Trade Administration under a Market Development Cooperator Program (MDCP) award that provided the initial funding to launch an organization dedicated the export of California Education and Training Services. CA-ETEC is headquarted in Irvine, California.

CAETEC contact: Mark Matsumoto

Related Links

• CA-ETEC Home Page
• How to Apply for MDCP Funding
• Contact your local Export Assistance Center
• CA-ETEC MDCP press release
• CA-ETEC Receives E-Award from Commerce Secretary

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