Market Development Cooperator Program

ITA Emblem Use

Each cooperator must acknowledge its MDCP partnership by using the ITA emblem. ITA's MDCP Director has delegated authority from the U.S. Department of Commerce's Office of the Assistant General Counsel for Administration and Transactions to review and approve each proposed use of the ITA emblem. The criteria for approval of use of the ITA emblem are set forth in Department Administrative Order (DAO) 201-1, Section 5.04.a. The review process outlined in DAO 201-1, Section 5.04.b is accomplished by the cooperator sending to its ITA MDCP project team leader and to the MDCP Director a proof of the proposed use. The MDCP Director decides whether or not the proposed use is approved and informs the cooperator.

Use of the ITA emblem is a graphic reminder that the project is backed by a partnership with ITA. The easiest and often the most appropriate way to indicate a cooperator's MDCP partnership with ITA is to include the ITA emblem in a suitable place on the cooperator's website, on printed programs, in promotional material, and in emails. The ITA emblem should never be more prominent than the cooperator's logo. Use electronic versions of the ITA emblem and refer to the Graphics Standards Manual for more detailed guidance.

Note that for MDCP acknowledgment ITA authorizes only the use of the ITA emblem. Do not use the Commerce Department seal. The seal is incorporated into the ITA emblem anyway.

The U.S. Commercial Service (CS) is part ITA's Global Markets business unit. Most MDCP activities are supported by CS; therefore, use of the CS logo can be used in conjunction with the ITA emblem. Acknowledgment of MDCP support always includes the ITA emblem and may include the CS logo. Use of the CS logo alone never constitutes appropriate acknowledgment of MDCP support. If they are used together, the ITA emblem must be at least as prominent if not more prominent than the CS logo. Permission to use the CS logo is granted by a CS member of the ITA team for the cooperator's project.

Use one of the emblem versions below:

Configuration & Color	White Background	Blank Background
	jpg (low resolution), eps version	png
	jpg (low resolution), eps version
		jpg (low resolution)
	jpg (low resolution), eps version	png (low resolution), png (higher resolution)
	jpg (low resolution), eps version

Links to trade.gov and export.gov web pages

It is appropriate to link or print the link any time that a visit to trade.gov export.gov could be relevant to the audience to which web content or printed material is directed.

After the End of an MDCP Project Period

Only MDCP award recipients that have an active MDCP award may use the ITA emblem. After the project period ends a cooperator:

- must remove the ITA emblem from all virtual content such as internet pages on websites

- no longer has permission to use the ITA emblem based on the MDCP cooperative agreement

No permission needed for post-MDCP-project acknowledgment without use of ITA emblem:

It is an honor to be selected to receive an MDCP. Examples of post-MDCP project-period acknowledgment are provided below. Any wording that is the spirit of these examples is appropriate and encouraged. Prior approval from ITA is not required for any of the statements below or similar statements.

[Cooperator] is a 2011 recipient of MDCP financial assistance from the U.S. Department of Commerce's International Trade Administration
The [ ] project was launched in 2012 in partnership with the U.S. Department of Commerce's International Trade Administration
[Cooperator] is one of five recipients in 2010 of a Market Development Cooperator Program award from the International Trade Administration

ITA emblem use requests outside the MDCP project context:

Any organization, whether or not it is a former MDCP cooperator, may request permission to use the ITA emblem. Such permission must be requested for each proposed use. On a case-by-case basis ITA reviews each request and determines whether it meets the requirements for such use.

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Internal ITA-only study on ITA branding.

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www.TRADE.gov

The International Trade Administration, U.S. Department of Commerce, manages this global trade site to provide access to ITA information on promoting trade and investment, strengthening the competitiveness of U.S. industry, and ensuring fair trade and compliance with trade laws and agreements. External links to other Internet sites should not be construed as an endorsement of the views or privacy policies contained therein. This site contains PDF documents. A PDF reader is available from Adobe Systems Incorporated.

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