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Market Development Cooperator Program
PROJECT PROFILE: California Asian Pacific Chamber of Commerce (CAPCC or CalAsian Chamber, 2014 award)
When the CalAsian Chamber takes U.S. firms to China, it helps the companies learn how to use China’s distribution system, like Alibaba’s various web-based platforms, to their advantage. image: Calasian Chamber
Diversifying Diet In China
In China, the traditional diet of vegetables, rice, noodles, and small portions of meat—a diet hailed as one of the world’s healthiest—is disappearing. Chinese people are eating more Western food, more meat, and on top of that, more packaged, on-the-go types of processed foods and beverages.
MDCP Award/CAPCC Match: $299,937/$693,739
Markets Targeted: China
U.S. Industry Promoted: Processed food
Period: 2014-2018
Key ITA Collaborators:
- George Tastard, ITA Team Lead, GM/USEAC Sacramento
- Zhen Gong-Cross, GM China Country Desk Officer
- Commercial Service Shanghai
Project Description:
- Open an office in Shanghai.
- Engage U.S. firms in seminars.
- Lead trade missions.
- Find China buyers & bring them to U.S. expos.
Project Milestone Report (Part B)
Projected Exports Generated by 2019: $85,000,000
Exports Generated by 2018.03.31: $20,992,770
Exports per dollar of award: $70
While some traditional processed foods and beverages products – including products like cookies, chips, and soda – are always in demand, there is a particularly hearty market growing in China for processed foods and beverages that offer new and different alternatives. The Chinese market is now the US’s number one export market for agriculture exports in the world. The growing demand represents a great opportunity for US processed foods and beverages manufacturers including California-based companies.
Chamber Brings Buyers & Sellers Together at China Expo
A big part of the CalAsian Chamber’s strategy is to help small and medium-sized manufacturers get exposure to as many buyers in China as possible. The best place to find such buyers is, of course, in China. Since 2014 the CalAsian Chamber has organized 3 trips to China with U.S. companies to exhibit at food and related equipment trade shows.
In 2015, the SIAL Annual Asian Food Marketplace in Shanghai had about 3,000 exhibitors and more than 60,000 attendees. There are plenty of opportunities for US companies to meet buyers in China and in the Asia-Pacific region while on the Chamber’s trips.
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Based in Sacramento, the California Asian Pacific Chamber of Commerce (CAPCC or CalAsian Chamber) was founded to give a voice to the over 600,000 Asian Pacific Islander (API) owned businesses in California. API-owned businesses generate over $181 billion in annual revenue and employ over 910,135 Californians with an annual payroll of over $26 billion. The CalAsian Chamber is planning future trips to Vietnam and back to China and South Korea as well as several U.S. export seminars and other activities.
CalAsian Chamber contact: Pat Fong Kushida
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