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Market Development Cooperator Program
Selling Music Distribution Rights in Brazil
The American Association of Independent Music (A2IM) received an MDCP financial assistance award in 2012 to help independent U.S. music labels to sell their content to an increasing universe of non-U.S. content distributors. Here is a delegation of A2IM members during a sales mission to Rio de Janeiro in April 2013. photo: A2IM
Trade Association Increases Revenue for Member Companies
Like a great number of other MDCP award recipients, or "cooperators", A2IM is a 501(c)(6) not-for-profit trade organization. MDCP awards are designed to primarily help small- and medium-size enterprises (SMEs). Practically all of A2IM's independent music label members are SMEs. While A2IM members are small, some of the artists they represent are well known such as Taylor Swift, Mumford & Sons, The Lumineers, Adele, Paul McCartney, Arcade Fire, Run the Jewels, and Bon Iver, to name a few.
All independent U.S. labels that choose to participate in MDCP project activities, like the trade mission to Brazil, are welcome to benefit directly by increasing distribution of the creative content they control. By signing more distribution and licensing agreements with foreign partners labels increase their revenue and that of the artists they represent. As of June 2016, Brazil had yielded $1.4 million in MDCP project-generated export deals, making it the fourth most profitable market for A2IM's MDCP project after Canada ($13.2 m), France ($7.3 m) and China ($6.1 m).
More information about A2IM's Market Development Cooperator Program (MDCP) project.
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