MDCP

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Results & Highlights

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Market Development Cooperator Program

International Healthcare Opportunities: Call to Arms

An anatomy lab compels the interest of ITA healthcare industry specialist Lisa Huot and Manuela Pujals Lord of Florida-based Broward Health International. Officials of U.S. healthcare providers like Broward toured the lab at the Albert Einstein Medicine School as part of a trade mission to Brazil. The school and other healthcare-focused organizations in Brazil seek closer ties with U.S. medical services providers. image: USCIPP/NCHL

Brazil Mission Builds Relationships for U.S. Healthcare Providers

In late May 2017, several U.S. research hospitals and other healthcare providers spent several days in São Paulo and Rio de Janeiro. The series of events was part of a Market Development Cooperator Program (MDCP) project undertaken by the U.S. Cooperative for International Patient Programs (USCIPP), a membership program of The National Center for Healthcare Leadership (NCHL). Key ITA partners with USCIPP/NCHL for the events included Commercial Service São Paulo, Rio de Janeiro, and Austin, TX; and the Office of Health and Information Technologies.

The road show included stops in São Paulo and Rio de Janeiro. It was timed to coincide with Hospitalar, a four-day healthcare forum in São Paulo. The event brings together nearly 100,000 hospital directors, academics, and healthcare professionals. USCIPP/NCHL worked with ITA to get all the participating hospitals to show-case ChooseUSHealth at a booth in the international pavilion.

Thanks to the mission U.S. healthcare providers met with several different potential partners in Brazil seeking services like telemedicine and second opinions. The USCIPP/NCHL MDCP project is based on establishing partnerships for medical treatments, professional training, and healthcare system planning. Over the long term, these relationships will engender tens of millions of dollars of healthcare services exports annually.

More information about USCIPP/NCHL's MDCP project.