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Market Development Cooperator Program
PROJECT PROFILE: National Center for Healthcare Leadership (NCHL, 2015 award)
Innovative pediatric care, like other forms of healthcare provided by U.S. hospitals, is in high demand worldwide, which makes the provision of healthcare services, a well as healthcare consulting, areas where U.S. hospitals can increase their global presence. image: NCHL/USCIPP
Engaging U.S. Medical Centers in International Patient Markets
The U.S. Cooperative for International Patient Programs (USCIPP) is a membership program of The National Center for Healthcare Leadership (NCHL) and is composed of U.S. academic medical centers, healthcare systems, and hospitals that operate in the international patient care market. In addition to treating international patients, U.S. hospitals increase their global presence though collaborations for training and management services, and by establishing overseas partnerships for hospitals and specialty clinics.
MDCP Award/NCHL Match: $225,267/598,730
Markets Targeted: Brazil, China, Hong Kong
U.S. Industry Promoted: Healthcare services
Period: 2015-2019
Key ITA Collaborators:
- Lisa Huot, ITA Team Lead, I&A/Office of Health & Information Technologies
- Larry Tabash, GM/USEAC Austin
- Jefferson Oliveira, GM/CS Sao Paulo
Project Description:
- Create medical services directories in Mandarin & Portugese.
- Lead annual missions to Brazil.
- Brand U.S. healthcare as high quality.
- Participate in hospital conventions in Hong Kong & Shanghai.
Project Milestone Report (Part B)
Projected Exports Generated by 2018: $191,000,000
Exports Generated by 2018.12.31: $14,530,055
Exports Per Dollar of award: $65
Directory of U.S. Medical Centers
The centerpiece of the MDCP project is a directory of USCIPP member services in English, Mandarin, and Portugese. The directory will help international patients and providers seeking care and/or referrals into U.S.-based providers. In addition to basic information, each USCIPP member directory entry will include:
Expensive U.S. Healthcare: Relevant Only If Innovative
U.S.-based healthcare has an international reputation for high quality. But it is expensive. U.S. hospitals find it hard to compete internationally to provide standardized medical treatments. The exception is academic medicine.
USCIPP's member hospitals, most of which are affiliated with academic institutions, provide innovative treatments that are unavailable in other regions. Such treatments are not standardized. There is no competition based on price.
As these innovative treatments become standardized they become susceptible to cost competition. Over time, USCIPP's member hospitals will no longer compete to provide the newly-standardized treatment. U.S. academic hospitals move on to create the next innovative treatment not yet available elsewhere in the world.
Demand for Accreditation and Standards Services
With U.S. academic hospitals continually introducing more and more innovative treatments to international patients, they become involved in the process of standardizing the treatments. This reinforces a cycle of development and international partnership leading to international adoption of standards that form the building blocks of Western medicine.
While U.S. medical centers move on to the next innovative treatment, the cycle creates natural opportunities for U.S.-based providers of healthcare standards and accreditation services.
IT15INA1120010 -- SF case 81296
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The National Center for Healthcare Leadership (NCHL) is a not-for-profit organization that works to ensure that high-quality, relevant, and accountable leadership is available to meet the needs of 21st century healthcare. This Chicago-based group seeks to optimize the health of the public through leadership and organizational excellence. NCHL fostered the creation of the U.S. Cooperative for International Patient Programs (USCIPP).
NCHL/USCIPP contact: Jarrett Fowler
- NCHL home page
- How to apply for MDCP funding
- Contact your local Export Assistance Center
- ChooseUSHealth
- Consulting Contract in China for UCLA Health
- Highlight: Relationships Help Facilitate Delicate Care Decisions
- Highlight: Brazil Mission
- Highlight: Barriers to Healthcare Exports
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