- MDCP Home
- New Awards for 2020
- What is MDCP?
- Impact
- Reputation for Efficacy
- Important Dates/Contact
- Current ITA Project Teams
- List of All Projects
Click headers to expand:
Results & Highlights
Apply for Project Funding
Cooperator Project Mgt
ITA-MDCP Project Team
Cooperator Financial Mgt
Other MDCP Resources
More Resources
Market Development Cooperator Program
PROJECT PROFILE: American Water Works Association (AWWA, 2014 award)
Along with water supply management, waste water treatment, pictured above, is a prime focus of the global water business. image: AWWA
Developing World Needs Water Technology
The global market for water and wastewater treatment and distribution for domestic and industrial users is worth about $600 billion annually. Growth rates in the developing world are driving the continued growth in the industry worldwide. This means that U.S. water technology companies that seek new clients in developing countries are more likely to experience robust growth themselves.
MDCP Award/AWWA Match: $299,955/$608,682
Markets Targeted: India, Singapore, Brazil, Colombia, Peru
U.S. Industry Promoted: Water technology
Period: 2014-2017
Key ITA Collaborators:
- Amy Kreps, Industry & Analysis, Office of Energy & Environmental Industries
- Lana Lennberg, GM Commercial Service USEAC, Denver
- Teresa Wagner, GM Commercial Service, Sao Paulo
Project Description:
- Host four U.S. pavilions at international water shows.
- Establish & staff an office in India.
- Lead a mission to South America.
- Leverage an AWWA "ambassador" position to promote AWWA standards, U.S. practices, and U.S. technology.
Project Milestone Report (Part B)
Projected exports generated by 2017: $14,000,000
Exports generated by 2017.09.30: $11,729,261
Exports per dollar of award: $39
Read the MDCP Project Application
Interest by developing countries in water technology goes back decades. For example, an AWWA journal article in 1967 called for partnerships with industry in “friendly countries” to help address the scarcity of water in India.
Like much of the developing world, the India of today is now ready to partner with private companies and non-profits to face the water challenges. AWWA’s MDCP project is designed to help countries address these challenges and benefit U.S. firms in the process.
Presence In India
In opening its office in India in 2015 as part of the MDCP project, AWWA created the first community of water professionals outside of North America.
The office is a base from which AWWA can educate government, utility, and engineering officials. The AWWA India office also provides a marketing effort to foment this relationship and actively contract and provide packaged training services directly to utilities.
U.S. Pavilions at Key Expos
It is impractical for AWWA to establish a physical presence in every promising developing market. One effective way to reach buyers worldwide is to recruit U.S. firms to exhibit at key trade fairs. AWWA is helping U.S. firms reach international buyers by hosting U.S. pavilions at select shows.
AWWA is in a unique position to promote the U.S. brand working in coordination with ITA to remedy what the industry has described as a deficit of U.S. pavilions at key international water technology exhibitions.
IT14INA1120003 -- SF case 91555
---------------------------------------------------------
Established in 1881, the American Water Works Association (AWWA) is the largest nonprofit, scientific and educational association dedicated to managing and treating water. While structured as a professional association, over 900 of AWWA’s 50,000 members are manufacturers. AWWA is headquartered in Denver.
AWWA contact: Mark Shively
- AWWA home page
- How to apply for MDCP funding
- Contact your local Export Assistance Center
- Highlight: India Office Working to Build Capacity, Meet Demand
- Highlight: Meeting Clean Water Needs Worldwide
Note: This page contains hyperlinks to information created and maintained by other public and private organizations. External links to other Internet sites should not be construed as an endorsement of the views or privacy policies contained therein.
The International Trade Administration, U.S. Department of Commerce, manages this global trade site to provide access to ITA information on promoting trade and investment, strengthening the competitiveness of U.S. industry, and ensuring fair trade and compliance with trade laws and agreements. External links to other Internet sites should not be construed as an endorsement of the views or privacy policies contained therein. This site contains PDF documents. A PDF reader is available from Adobe Systems Incorporated.