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PROJECT PROFILE: Independent Film & Television Alliance (IFTA, 2010 award)
Since receiving the MDCP award in 2010, IFTA has successfully increased U.S. exports and heightened the U.S. independent motion picture industry’s global competitiveness. photo: IFTA
Group Launches American Pavilion at Hong Kong Filmart
The MDCP award was primarily used to support an American Pavilion at the Hong Kong International Film & TV Market (Filmart), an annual trade show for the film industry. For the four years of the award IFTA organized and operated the American Pavilion to assist U.S. film and television production and distribution companies. Utilizing the MDCP award, IFTA was able to encourage U.S. exporters to attend Filmart leading to increased U.S. exports. Most importantly, IFTA was able to meet a key objective of the award: the American Pavilion at Filmart was scheduled to continue in 2015 and beyond without continued MDCP support.
MDCP Award/IFTA Match: $127,058/439,532
Markets Targeted: China, Indonesia, India
U.S. Industry Promoted: Media/Entertainment
Period: 2011-2014
Key ITA Collaborators:
- Andrea Da Silva, ITA Team Lead, Office of Digital Service Industries
- Andrew Wylegala, Commercial Officer, Hong Kong
- Fanny Chau, Commercial Specialist, Hong Kong
Project Description:
- Create 1st ever American pavilion at Hong Kong International Film and Television Market.
- Reduce exhibition cost for U.S. firms.
- Follow up with U.S. exhibitors.
Project Milestone Report (Part B)
Exports Generated: $13,161,660
U.S. Firms Reporting Exports: 35
Exports Per Dollar of Award: $104
The MDCP award was also instrumental in increasing the attendance of foreign film and television buyers at the American Film Market® (“AFM®”), a trade show IFTA produces annually in Santa Monica, California. AFM is a marketplace where distribution deals are made for completed films as well as films in every stage of development and production. Companies exhibiting at AFM, many of which are U.S. small-to medium-sized enterprises, distribute films on a country-by-country basis by means of licensing deals with local distributors. The MDCP award supported a “Hosted Buyer Program” at three AFMs that resulted in the attendance of nearly 100 foreign buyers who had not previously attended. It should also be noted that the AFM was a Department of Commerce International Buyer Program (IBP) show during those years and that all Buyers in the “Hosted Buyer Program” were recruited by ITA’s LES around the world.
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The Independent Film & Television Alliance (IFTA) is a Los Angeles-based non-profit organization that represents more than 125 members. These include independent production and distribution companies, sales agents, television companies, studio-affiliated companies and institutions engaged in film finance. IFTA protects and strengthens its members’ ability to finance, produce, market and distribute independent films and television programs in an ever-changing and challenging global marketplace.
For more than 30 years, IFTA Members have produced, distributed and financed many of the world's most prominent films, 22 of which have won an Academy Award for "Best Picture". They have included in recent years, "Spotlight", "12 Years a Slave", "The Artist", "The King's Speech", "The Hurt Locker" and "Slumdog Millionaire".
IFTA contact: Jonathan Wolf
- IFTA home page
- How to Apply for MDCP Funding
- Contact your local Export Assistance Center
- Highlight: Independent Distributors Sign Film Deals in Hong Kong
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