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Market Development Cooperator Program
PROJECT PROFILE: U.S.-China Environmental Educational Foundation (UCEEF, 2016 award)
EnvGuide is a China website that ensures that U.S. environmental technology products can be found easily by potential buyers in China using China-based web platforms like Alibaba. image: UCEEF
eCommerce Bridge Between China Demand and U.S. Supply
The environmental technology (ET) equipment market in USA is mature. Small to medium sized enterprises (SMEs) have limited prospects for domestic sales growth. By contrast, China has a huge market for environmental products. Demand by public sector buyers and industrial buyers is high. Households in China also have a growing appetite for ET products. What’s missing is a bridge that connects this demand in China to the U.S. supply.
MDCP Award/UCEEF Match: $299,107/907,280
Markets Targeted: China
U.S. Industry Promoted: Environmental technology
Period: 2016-2020
Key ITA Collaborators:
- Jim Rice, ITA Team Lead, I&A/Office of Consumer Goods
- Amy Kreps, I&A/Office of Energy and Environmental Industries
- Kellie Holloway, GM/USEAC Portland, OR
- David Edmiston, GM/USEAC Minneapolis
- Jay Biggs and Jiangyao Zhang, GM/CS Beijing
Project Description:
- Create a web platform to resolve duty, local government support, documentation, and payment requirements.
- Engage U.S. firms to attend trade shows.
Project Milestone Report (Part B)
Projected Exports Generated by 2020: $52,000,000
Read the MDCP Project Application
EnvGuide (Environmental Educational Information Platform) is UCEEF's solution to the difficulty that most U.S. ET firms have making eCommerce sales to China clients: a viable China website. EnvGuide will ensure that U.S. ET firms get their products listed on a site with their interests at heart and that the content of the site can be found and easily searched via Alibaba and other China-based web platforms.
While EnvGuide will help match U.S. ET product manufacturers with buyers in China, the site serves to educate buyers in China about the technology and standards. Thus informed, high-qualtiy ET products made in the United States to exacting industry standards, will naturally be seen as being even more desireable to buyers in China.
Households As Well As Institutional Buyers
Much environmental quality assurance and pollution mitigation happens at the company, institutional, or local government level. This is largely true in China as it is in North America. However, in China, there is also great demand for many ET solutions designed for household use.
In China, polluted water, smog, contaminated soil, and unsafe food make households look for reliable and functional products that can be deployed at home. For example, it is hard in Beijing to find a household that does not use a small water purifier. More and more renters and homeowners seek air purification systems for their apartments or homes as well.
IT16INA1120003 -- SF case 113380
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The U.S.-China Environmental Education Foundation Incorporated (UCEEF) was formed as a 501 (c) (3) Corporation in January of 2013. UCEEF seeks to establish better understanding of the need for environmental education by supporting students interested in environmental studies, researching projects that further environmental protection, and engaging in public education on environmental awareness and protection. In particular, UCEEF seeks to foster cooperation between U.S. and China environmental organizations and industries through the understanding of cultures and business.
UCEEF contacts: Yuhong Jiang, Mike Driver
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